Like it or not, video marketing is here to stay. While you can pay for
traffic and then send that traffic to your videos, the best-case scenario is
for search engines to choose to rank your videos high for certain search
terms and keywords, without you paying a penny. This is called generic
search traffic. Here are just a few of the many reasons it makes sense to
optimize your video for search engines.
• Cisco Systems, Inc. is a technology-based multinational
conglomerate headquartered in San Jose, California. Their
substantial research and knowledge of computer usage habits leads
them to believe that as much as 80% of all internet traffic will be
represented by video by the year 2020.
• Videos on YouTube, the largest video sharing website in the world by
far and the second largest search engine behind Google, can appear
on YouTube and Google search engines.
• YouTube hosts video content exclusively and boasts 1.4 billion users,
roughly 1/3 of the global Internet.
• Data from SmallBizTrends shows that companies which have a
regular video marketing plan in place receive 41% more web traffic
from search engines than companies that don't use video.
• WireBuzz tells us that a web surfer retains just 10% of the text-
based content he reads online, as opposed to 95% of the message
delivered in a video.
Video marketing seems to be the new blogging. The early adopters of
blogging enjoyed a marketing scenario where they were shooting fish in a
barrel. Traffic, sales, and profits were easy to come by because very few
people were using blogs to market their products in the early days of the
Internet. Today you absolutely must have a blog or website introducing
your company to the world.
Accordingly, you must be involved in video marketing to give your
company a chance for success in the 21st century. Some online and brick-
and-mortar businesses may be able to find a way to succeed without
using videos and the Internet to spread their reach, but that is going to
be a club with few members. In the days of the first automobiles, the
buggy whip salesman resistant to change that believed cars would be a
passing fad saw his business drop every year. How many buggy whips have
you seen for sale in your lifetime?
For some very important reasons, companies big and small and in
a wide variety of marketplaces need to have a video marketing
plan in place. Unless that plan involves a budget with deep
pockets, learning to optimize videos, so the search engines send
you relevant, free traffic is essential.
That is the object of this report.
In it, you will learn what video SEO is. You will discover the difference
between text-based and video-based search engines, and why good
keyword research is essential for search engine optimization. After
reading this report, you will understand the video ranking factors YouTube
uses, as well as how to use the YouTube search algorithm to rank your
videos for your desired search terms.
Since video-exclusive sites like YouTube and Vimeo are not the only way
people find your videos, you will also learn exactly how to optimize your
videos for traditional search engines like Google. Finally, we will show
you where you should be putting your videos online and share 10 tips
proven to optimize your video for search, so you boost your chances of
ranking high for your intended keywords. Let's get started optimizing your
videos for search engines by defining video SEO.
